Slot · hero reel

Content · Ads · Growth

We make Ontario service businesses impossible to scroll past. Get your first qualified leads within 7 days of launch.

Six ad creatives and four organic pieces every month, all produced off a single capture day. The blend is what makes the results undeniable.

Slot · 60-second explainer

Trusted by

Bay Towne Hyundai Dental Smile Solutions Muskoka Outdoor Living Co. Brads Tree Service MCM Construction United Engineering Supplies Pure Athletic Club Keiser International

Performance

Straight off the account.

Three reels we produced and posted. No boost, no ad spend behind any of them — this is what the content did on its own.

128,265views
85,403accounts reached
143new followers earned
85,701Views 56,299Accounts reached 11s average watch time · 98 new followers1.7K shares · 1.2K saves · 197 reposts
22,065Views 13,500Accounts reached 7s average watch time · 29 new followers564 shares · 334 saves · share rate 3.9%
20,499Views 15,604Accounts reached 13s average watch time · 16 new followers233 shares · 306 saves · like rate 13.3%

Screenshots below. Every figure comes straight out of Instagram Insights — nothing estimated, projected or rounded up. Skip rate on all three sits below the account average, which is the metric that decides whether the platform keeps showing your video to strangers.

Fifteen minutes, no deck

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Reel wall

This is what runs.

First we build an offer worth responding to. Then we test it across formats until the winners are obvious, and the pieces that perform carry forward into a system that produces leads month after month.

Receipts

The screenshots, unedited.

Same three reels, straight from the phone — and the kind of comment that shows up underneath when the content is doing its job.

Instagram Insights: 85,701 views, 56,299 accounts reached, 11s average watch time, 98 follows
Instagram comment: Interested and looking to pay it upfront
Instagram Insights: 22,065 views, 13,500 accounts reached, 7s average watch time, 29 follows
Instagram Insights: 20,499 views, 15,604 accounts reached, 13s average watch time, 16 follows

Barrie · Simcoe County · GTA

Your competitors are already on the feed.

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The engagement

Ten pieces a month. Six that sell, four that build trust.

Ads alone get ignored by people who've never heard of you. Organic alone takes years. Every month we produce both streams off a single capture day, so the content that builds credibility and the ads that ask for the sale are made by the same hands, in the same look.

01

One capture day

We come to your floor, your site or your clinic. A small crew, cinema glass, and a shot list built before we arrive so nothing is improvised on your time.

02

Six ad creatives

Built to be tested, not admired. Different hooks, different angles, each one aimed at a specific reason someone hasn't bought yet — so the account has something real to learn from.

03

Four organic pieces

The trust layer. When your ad sends someone to your profile, this is what they find — proof you're a real business run by real people, which is what makes the ad work at all.

04

Compliance before camera

For Ontario dealerships, every script is checked against OMVIC advertising rules at the writing stage, where a fix costs nothing.

05

Distribution and read-back

Posted on a calendar you can see, then reviewed. What performs gets made again next month; what doesn't gets cut without ceremony.

06 ad creatives
per month, per client
04 organic pieces
per month, per client

Ten finished pieces every month

  • One on-site capture day
  • Hooks and scripts written against real objections
  • Graded in DaVinci with our own film look
  • Cut per platform, with a posting calendar
  • Ad variants iterated off what the account reports
  • You keep the raw footage
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Brand films available on top

Pay on close available

See what we’d make for you first.

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Process

Five steps, in this order, every time.

01

Diagnose

Your offer, your margins, and the specific reason people hesitate before calling you.

02

Script

Hooks written against those objections. Compliance built in at the script stage, not patched in after.

03

Shoot

A small crew on your floor. Cinema-grade glass, minimal disruption, batched so one day covers a month.

04

Grade & cut

Edited and coloured in DaVinci Resolve with our own film-emulation look. Cut once per platform, not resized.

05

Distribute

Posted, tracked, and re-cut off performance. What works gets made again; what doesn't gets killed fast.

Approach

Transparency is the whole pitch.

Most local businesses have already been burned by an agency. So we removed the parts that make people nervous.

A

Pay on close

On qualifying engagements you pay when the work produces a closed customer — not on a retainer that bills whether or not the phone rings. We take the risk with you.

B

Compliance handled

Ontario dealership advertising has rules — all-in pricing, disclosure, registration. Every script we write for an OMVIC-registered dealer is reviewed against them before production.

C

Everything in-house

Concept, script, camera, colour and delivery under one roof. No white-labelled editor in another timezone, no telephone game between three vendors.

D

You own the footage

Raw files, project archives and final masters are yours. If we stop working together, you keep everything we shot.

Before you ask

Got questions? Good.

We've been burned by an agency before.

Most of our clients have. It usually comes down to three things: a retainer that bills regardless of results, content nobody can point to a customer from, and no idea what's actually being made. Pay-on-close pricing, a shared content calendar and a monthly review of what performed are the direct answers to all three.

Do you run our ad accounts?

Not by default. Our core work is the creative and the content system — and we work alongside whoever manages your media buying, or your existing agency. If you don't have anyone, we'll tell you honestly whether you need one yet.

How fast do we see content?

First capture day is typically within two weeks of kickoff, with the first edits back inside a week of the shoot. After that you're on a monthly cadence.

Does someone have to be on camera?

It helps, but no. Plenty of what we make is product, process and place — the car, the clinic, the build. When a face is the right call we'll say so, and we can bring talent in.

What does it cost?

It depends on cadence and production scale, so we quote after the first call rather than posting a number that's wrong for most people. What we can tell you up front: there's no long lock-in, and pay-on-close is on the table for the right fit.

Start a project

Tell us what's not working.

Fifteen minutes, no deck. We'll tell you what we'd make first and whether we're the right people to make it.

Pick a time that suits you 15 min · video call · no deck
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Email apexproductionteam1@gmail.com Studio Barrie, Ontario Instagram @apex_media_production Serving Simcoe County & the GTA

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